In 2010, we posed the question "How can brands engage Young Adults in Social Responsibility?" The answers we found were surprising and critically important yet simple: make it easy, make it social, make it fun. Check out the 2010 study here.
Two years later, we are proud to present updated insights around Young Adults and Social Activism. We invite you to explore this new study to learn about the causes they care about and how you can engage this crucial audience of pro-social consumers in creating a better world.